We developed FGX Sports, an advanced ecommerce platform specializing in golf putters. Built with WordPress, this website integrates cutting-edge marketing automation tools, SEO strategies, and analytics for performance tracking. The goal was to create an intuitive shopping experience for golf enthusiasts, while automating marketing workflows to generate leads and conversions. With a focus on SEO optimization, the platform is designed to attract organic traffic and convert visitors into loyal customers.

Technologies Used:

• WordPress: The robust content management system used for the backend of the site, offering ease of content updates and management.
• WooCommerce: Integrated for managing the ecommerce functionality, including product listings, shopping cart, and order management.
• Zapier: Used for automating workflows and integrating third-party tools like ActiveCampaign and Google Analytics.
• ActiveCampaign: A powerful marketing automation platform used for email marketing, customer segmentation, and drip campaigns.
• Facebook Ads & Facebook Pixel: Tools used for targeted advertising campaigns, retargeting users, and tracking conversion data.
• Google Analytics 4 & Google Tag Manager: For comprehensive website analytics, tracking user behavior, and optimizing marketing strategies.
• MySQL: The relational database used to manage products, customer information, and transactions.
• HTML5/CSS3 & JavaScript: For customizing the design and improving the frontend user experience.

Features:

• Product Catalog: Showcases a wide range of golf putters, each with detailed descriptions, specifications, and high-quality images.
• Secure Checkout: A secure, user-friendly checkout process that supports multiple payment methods, including credit/debit cards and PayPal.
• Customer Accounts: Allows customers to create profiles, track their orders, and manage their preferences.
• SEO Optimization: Built with SEO best practices to improve search engine rankings and drive organic traffic from Google.
• Marketing Automation: Automated email campaigns, customer segmentation, and personalized messaging using ActiveCampaign.
• Facebook Ads Integration: Ads targeting and retargeting capabilities using Facebook Pixel to optimize ad spend and improve conversion rates.
• Google Analytics 4 Integration: Provides advanced website analytics to track user behavior, product performance, and overall marketing ROI.
• Live Chat & Customer Support: Real-time customer support integrated into the site to assist users during their shopping experience.
• Product Search & Filters: A dynamic search and filtering system for users to find golf putters based on their preferences (e.g., price range, brand, features).
• Inventory Management: Tracks product availability and stock levels, ensuring that customers only see products that are in stock.
• Blog: Engaging content related to golf and putters, helping to drive SEO and provide additional value to the website’s visitors.
• Responsive Design: Fully optimized for mobile and tablet users to ensure a seamless shopping experience across devices.
• Order Tracking: Customers can track their orders from purchase to delivery, providing transparency and reducing customer support queries.

Results:
FGX Sports has become a go-to destination for golf enthusiasts looking for quality putters. The integration of marketing automation tools and SEO optimization has significantly boosted both traffic and sales. Automated email campaigns and targeted ads on Facebook have helped convert leads into customers, while Google Analytics 4 has provided insights for continuously optimizing the site’s performance. The combination of WordPress and the integrated tools has made it easier to manage the store and scale marketing efforts.

Website Link:
Visit FGX Sports